For those who don't know, crowdsourcing is a collaborative effort, like Wikipedia, that allows people from all over to create something piece by piece to create something whole. It is sort of like a giant jigsaw puzzle, with each person controlling just one piece. Today it is somewhat of a buzz word in marketing, as companies are relying on Web 2.0 sites to help market their products for them, and in many cases it's working.
I recently found the website Cameesa, whose motto is "Crowdfunding Fashion." Cameesa makes users created t-shirts, much like Threadless, but instead of voting, Cameesa asks you to fund the shirts. It takes $500 to get a t-shirt made, so if you want a certain shirt, you put down anywhere from $10 to the full price in the hopes that it gets made. If not, you can use that money towards another shirt. This system makes sure that there is a market for each shirt before investing any money into its production. By eliminating overhead costs, it allows for the company to guarantee they turn a profit. Threadless measures votes, which may or may not turn into sales, but Cameesa basically takes pre-orders, so they know they will get their money.
This method could wisely be applied to comedians just starting out. Having a CD or a DVD is a great way to promote yourself and make some money, but it requires investing money without the guarantee of returns. By letting fans on your website, Twitter, Facebook, or any other site you want to use invest in your products and help pick out what bits and acts they want you to include, you can make the ideal product, as well as find out what your audience is interested in hearing about. This can help turn you from a starving comedian into a thriving comedian. Plus, if you are one of the first to do so, it will be newsworthy, and there is a good chance people will talk about your innovative methods, further raising your profile.
Showing posts with label tees. Show all posts
Showing posts with label tees. Show all posts
Re: Crowdsourcing
Author: Capt. Hindsight / Labels: comedy, crowdsourcing, facebook, marketing, social media, tees, twitter
Re: My Life
Author: Capt. Hindsight / Labels: blog, emerson, job, life, re, resolution, short film, stand up, teesI have to admit, I really enjoy having this blog, and I know I don't update it enough. I would like to make a resolution to post regularly, but I know I won't.
Instead, I am making a public note o myself to shape up and be more responsible. In the coming year or so, I plan to make many changes in my life.
- I would like to make this blog more than a pet project and get a few followers who have never met me, yet will still follow me regularly.
- I would like to turn my t-shirt business into a profitable, popular site for clever t-shirts.
- I would like to perform somewhere other than Emerson College on a regular basis.
- I would like to read an average of at least .78 books per year.
- I would like to have a job.
- I would like to have a job that will allow me to move up in rank.
- I would like to be a tour guide at Emerson College.
- I would like to make a series of short films, some funny, some not.
I know this isn't the funniest post of mine, but I think we can all agree that this is the second funniest post I've had.
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