Regarding the Pope

The year was 2006. Google had just bought Youtube for a ridiculous amount of money, Borat quotes were still relevant, and a little company named Sony was preparing for the holiday season. Luckily some of their fans were helping out. A website called www.alliwantforxmasisapsp.com, which is no longer up, was launched by a group of fans to help convince parents to buy their children Sony PSPs. Video game news sites picked up on the story and helped spread the word.
The site was filled with lots of fun little things, including a video of someone rapping about the PSP.
There were also some fan-made print advertisements that were available for download. They looked terrific. Too terrific. Readers began to get suspicious of the site and its high production values. The site also referred to the PSP product in oddly specific and technical ways, rather than how an obsessed fan would simply talk.
It quickly came to light that the sight was not made by fans, but instead by a buzz marketing firm Zipatoni on behalf of Sony. Not only was the site and its contents fake, but so were many of the comments on the site as well as the Diggs promoting it.
Sony became a laughing stock on the internet and grew much criticism for their deceitful act. Even so, Sony is still a major company with very high sales, even with this slightly tarnished image.